Consumer Protection in Retail: Weekly Roundup
Time 5 Minute Read

This past week, several consumer protection actions made headlines that affect the retail industry.

Tyson’s Hot Dog TM Suit is Going, Going Gone

Tyson Foods and Hillshire Brands received a thumbs-up from the Third Circuit to continue using “Park’s Finest” for its Ball Park brand hot dogs. Hot dog competitor, Parks LLC, alleged in early 2015 that Tyson’s brand infringed on Parks’ trademark and caused consumer confusion. The Pennsylvania district judge first denied Parks’ request for a preliminary injunction, and later tossed out the claims altogether for lack of substantial evidence of any brand confusion. The Third Circuit affirmed the dismissal, filing its decision under seal.

Paint Companies Agree to Stop Making Unsubstantiated Health and Environmental Claims

Four paint companies that made health and environmental claims about their paint have agreed to settle deceptive advertising charges with the FTC. The FTC alleged that the companies’ claims that the paints were emission- and VOC-free, and safety representations regarding sensitive populations like babies and pregnant women, were unsubstantiated. The FTC orders prohibit the companies – Benjamin Moore & Co., Inc.; ICP Construction Inc.,; YOLO Colorhouse, LLC and Imperial Paints, LLC – from making unsubstantiated health and environmental claims, and require the respondents to instruct retailers to stop using prior  marketing materials. In addition, two of the companies are prohibited from misrepresenting the nature of third-party certifications.

Restaurants Seek to Slow NYC’s Enforcement of Menu-Labeling Regulations

In mid-July, several food retailer industry associations filed for a preliminary injunction against New York City to prevent enforcement of regulations requiring calorie and nutrient information on menus. The city announced that it will begin fining non-compliant food providers on August 21, 2017. The plaintiffs oppose what they deem a premature enforcement, arguing that the city is preempted from acting because the FDA’s similar menu-labeling requirements will not go into effect until next May. State and local governments, according to the plaintiffs, cannot enforce a food regulation that is not identical to the FDA’s corresponding regulations, and because New York’s rule has a different enforcement date, it is not identical.

Lab Door Declines to Participate in the Self-Regulatory Process; NAD forwards claims to FTC

The NAD referred to the FTC Lab Door’s claims about its dietary supplement ratings and rankings, including that those ratings are “based on real science” and help consumers find “the best supplements.” Jarrow Formulas, Inc., a dietary supplement maker, challenged Lab Door’s ranking campaign, asking the NAD to review, among others, Lab Door’s representation that it could accurately rank the safety and effectiveness of supplements. The advertiser declined to participate in the self-regulatory process, and the NAD referred the advertising claims to the FTC for review.

Genesis Toys Will Undergo FTC Review for Privacy Concerns

The Children’s Advertising Review Unit ("CARU") referred Genesis Toys to the FTC for review after the toymaker failed to respond to an inquiry regarding its “My Friend Cayla Party Time” doll and accompanying app and website. The CARU asked Genesis to explain whether the app collects personally identifiable information from children users, and whether the doll’s privacy policy complies with privacy protection guidelines and the Children’s Online Privacy Protection Act. Genesis gave no substantive response in the time allotted, and CARU referred Genesis’ advertising to the FTC for review.

PLZ’s Claims to Have the “World’s Best” is Mere Puffery

According to the NAD, PLZ Aeroscience Corporation merely engages in puffery when labeling its “Sprayway” as the “World’s Best Glass Cleaner.” Home-cleaning product competitor S.C. Johnson argued that PLZ’s claim was unsubstantiated. NAD declined to use either PLZ or S.C. Johnson’s consumer perception surveys to evaluate the claim, and instead slipped on its own consumer shoes to determine that “World’s Best” was vague and fanciful, rather than a claim that PLZ was measurably better that its competitors. NAD noted that PLZ’s nostalgic-looking bottle depicting a 1950’s woman, combined with the small font of the disputed phrase, reflected only an “exaggerated display of the advertiser’s pride in its product.”

NAD Recommends Fabletics Show its VIP Member Terms More Clearly

The NAD recommended that JustFab, an online shopping boutique, better disclose the terms of its VIP program in advertising. JustFab’s active-wear branch, Fabletics, advertises steep sales, but, according to the NAD, could improve in adequately alerting potential members that their account will be automatically charged $49.95 per month unless the member logs on to “skip the month.” The NAD recommended placing these deal terms in close proximity to the introductory advertisement offers. Fabletics agreed to comply with the recommendations.

NAD Finds Study Insufficient to Claim That “America Preferred” Sharkninja’s Vacuum

The NAD recommended that Sharkninja refrain from claiming that “America” and “2 out of 3 households” prefer their vacuum cleaner. Sharkninja’s advertisements derived from a four-week household study in which households were given a Shark vacuum and a Dyson Cinetic vacuum for two weeks each. Dyson challenged the sufficiency of the study to support the claim, and the NAD agreed that the study’s methodology and results were insufficient to support the contested claims. Sharkninja agreed to discontinue the advertisement.

Kelly R. Oeltjenbruns is a law student at Washington University School of Law who joined Hunton & Williams as a summer associate in 2017.

  • Partner

    A leader in the advertising bar with decades of experience both working at and practicing before the Federal Trade Commission (FTC), Phyllis brings a unique advertising and children’s privacy vantage point to our clients ...


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