• Posts by Jonathan D. Reichman
    Posts by Jonathan D. Reichman

    Jonathan has more than 40 years of experience working on litigation, licensing, and counseling matters in copyright, trademark, unfair competition, and right of publicity law, particularly for clients in the entertainment ...

Time 3 Minute Read

In the US, NIL rights (name, image, and likeness) are grouped under the right of publicity, which generally “prevents the unauthorized commercial use of an individual’s name, likeness, or other recognizable aspects of one’s persona. It gives an individual the exclusive right to license the use of their identity for commercial promotion.” NIL rules allow athletes to profit off their personal brands with promotions for various services and products through social media posts, appearances, sponsorships, autograph sales, endorsement deals and private training classes or camps.  Prior to the introduction of these laws, college athletes could not endorse products or services, under any circumstances.


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