Advertiser Presses Snooze on NAD: Claims Referred to FTC
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Advertiser Presses Snooze on NAD: Claims Referred to FTC
On February 25, the National Advertising Division (“NAD”) referred Nectar Sleep’s “Limited Offer: $125 Off + 2 Free Pillows” claim to the FTC after the advertiser declined to participate in the NAD’s self-regulatory process. The complaint was brought to the NAD’s attention by challenger Tuft & Needle, LLC, who alleged that Nectar’s offer was always available to consumers, and therefore was not a “limited” offer. The challenger also complained that Nectar’s pillows are not independently offered for sale and therefore should not be advertised as “free.” NAD requested substantiation from the advertiser but did not receive a substantive response from Nectar.
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    A leader in the advertising bar with decades of experience both working at and practicing before the Federal Trade Commission (FTC), Phyllis brings a unique advertising and children’s privacy vantage point to our clients ...

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