Jeremy S. Boczko

Jeremy focuses his practice on assisting clients in the acquisition and litigation of intellectual property rights.

Jeremy has led countless brand acquisitions, including some of the most iconic brands in the world. Once acquired, Jeremy helps his clients manage robust licensing and enforcement programs; he is particularly adept at assisting companies acquire and rejuvenate distressed brands. As part of that practice, Jeremy performs searches and helps his clients “quiet” title and obtain protection for new and emerging brands, including those in the banking and financial services, fashion and retail, entertainment, wine and spirits, online media, professional sports, pharmaceuticals, toys, and computer software industries.

Jeremy also represents clients in trademark, copyright, and patent trials in federal courts and administrative and § 337 ITC proceedings. As part of his venerable list of successes, Jeremy’s cases have paved the way and created new precedent spanning the gamut of trademark and copyright ownership and infringement, issues of privilege, and discovery.

He is often called upon by clients to create and enforce e-commerce and anti-piracy programs, and regularly counsels clients on branding issues related to the Internet. Jeremy similarly assists luxury goods and consumer products companies, particularly those in the entertainment and spirits industries, in enforcing their intellectual property rights through anti-counterfeiting measures.

Jeremy is recognized as an industry leader and “Rising Star” by numerous rankings and other publications, including Managing IP, IFLR, Super Lawyers, and Best Lawyers. World Trademark Review 1000 calls him an “[a]ll-round trademark specialist” who “employs fierce litigation chops when needed, and strategic vision and a commanding knowledge of trademark law on all occasions” (2023).

He is a member of the International Trademark Association (INTA) and an accomplished thought leader, particularly in the dynamic and emerging field of trade dress law. He serves as the new editor-in-chief of Thomson Reuters’ Trade Dress Protection treatise. Jeremy is also a sought-after speaker, and is often quoted in legal publications on trademark and copyright topics, including their application in the non-fungible token (NFT or NFTs) and metaverse landscape.

Representative Experience

• Represents some of the world’s largest publicly traded and private financial institutions in connection with brand protection and investment analysis.
• Represents IAC/InterActiveCorp. and its subsidiaries, The Match Group and Vimeo, in connection with numerous copyright and trademark disputes around the world.
• Represents the best-selling liquor brand in the United States, and counsel to one of the world’s largest producers and marketers of beer, wine and spirits.
• Advises a variety of clients on registering trademarks related to NFTs and the metaverse, which includes sending takedown notices on NFT marketplaces with infringing copyright and trademark images.
• Represents a portfolio of companies consisting of the largest Internet news and media websites in copyright and trademark matters.
• Handled the acquisition and reemergence of several brands belonging to the most high-profile retail bankruptcies in recent history.
• Represents a number of sought-after authors, athletes, celebrities and a Major League baseball team in connection with trademark and copyright matters.
• Counsel for the most iconic toy manufacturers on a wide array of intellectual property enforcement issues, and represents a leading children and young adult television network in various transactional and enforcement matters.
• Counsel for The Vitamin Shoppe in connection with company’s rebranding and global expansion.
• Represents a world-renowned fashion house in multinational litigation against designer namesake.